Brand Expression
Through Craft & Detail
Developed a distinctive brand expression for Hayman’s Gin across both product and digital touchpoints. From designing the bottle’s illustrative pattern to creating a suite of bespoke illustrations for the website, the work established a cohesive visual language rooted in craft, heritage and modern appeal.
Craft at Bottle Level
Designed a bespoke illustrative pattern for the bottle, creating a distinctive and ownable visual signature within a competitive category. The pattern was developed to balance heritage cues with a more contemporary finish, elevating the product on shelf while reinforcing brand recognition.
Extending the Brand Through Illustration.
Built a flexible illustration system to support Hayman’s digital presence, translating brand heritage into a more expressive and contemporary visual language. The system was designed to work modularly across the site, allowing for consistency while adapting to different content and product stories.
Bringing the Brand to Life Digitally.
Applied the illustration system across key website touchpoints, enhancing storytelling, navigation and overall brand experience. The work introduced a more characterful and engaging layer to the digital journey, aligning product storytelling with a cohesive and recognisable visual identity.
