Editorial Retail Storytelling
Creative direction across Bloomingdale’s seasonal app campaigns, translating fashion-led brand storytelling into mobile retail experiences. Working within a more editorial visual language, the creative system balanced product discovery with elevated visual merchandising across App Store, In-App Events and paid placements.
Seasonal Fashion Moments.
Seasonal campaigns translated Bloomingdale’s fashion-led storytelling into elevated mobile retail moments across App Store creatives and in-app events
Fashion × Culture.
In-app events also became a platform for fashion and entertainment collaborations, translating major cultural partnerships into immersive retail moments.
